Doubling traffic to lead-generation landing pages

The problem: Content-marketing assets were buried on a software company’s website and received very little traffic.
One small link on the company’s home page led to its Resource Library.

The solution: As part of a complete relaunch of the corporate site, I made the Resource Library more visible and attractive.
Prominent home-page, sidebar, login-screen and navigation elements drive traffic to content-marketing assets.

The results: Average daily visits to lead-generation landing pages more than doubled after the site relaunch. Continue reading