Tripling clickthrough rates for email newsletter

The problem: Readers barely reacted to B2B software company’s email newsletter.
The publication had low open, clickthrough and click-to-open rates.

The solution: I applied a variety of best practices and relaunched the newsletter with relevant content.
I resolved deliverability issues, improved segmentation, set a new editorial strategy, optimized for mobile and performed multivariate testing.

The results: Clickthrough rates nearly tripled, open rates more than doubled and click-to-open rates improved by 74 percent. Continue reading