The problem: Company’s existing case studies were cookie-cutter.
A provider of cloud-collaboration software had built a large library of quick-read case studies. However, the case studies didn’t tell memorable stories and were interchangeable.
The solution: I created in-depth, magazine-style case studies that made the client the hero (not the product).
I set out to create case studies that read like articles in trade publications – and that would serve as a resume showpiece for the featured customer.
The results: The Sales team loved the new format and shared the case studies extensively with prospects.
The first case study in the new format received more than 800 downloads in its first eight months. Continue reading