The problem: Content-marketing assets were buried on a software company’s website and received very little traffic.
One small link on the company’s home page led to its Resource Library.
The solution: As part of a complete relaunch of the corporate site, I made the Resource Library more visible and attractive.
Prominent home-page, sidebar, login-screen and navigation elements drive traffic to content-marketing assets.
The details: Here’s what I did to drive more traffic.
The company hired a creative agency to come up with the site design. The entire marketing department contributed ideas and feedback on the new site, with my particular focus being the look and feel of the Resource Library.